Making lives easier, healthier, happier.

In 1930, Charles Hyde and David Vredenburg opened a small general store in Beaconsfield, Iowa. That store grew to become Hy-Vee ? a company known for excellent service and reasonable prices. As an employee-owned company, Hy-Vee encourages each of its more than 70,000 employees to help guide the company. Its eight decades of outstanding success is a testament to those employees? hard work and dedication to the vision of its founders. Today, Hy-Vee is synonymous with quality, variety, value and superior customer service. Its slogan, ''A Helpful Smile in Every Aisle,'' expresses the foundation of the company?s operating philosophy.

Hy-Vee is a touchstone for its customers? desire for information on diet, nutrition and wellness topics. The company?s commitment to healthy lifestyles is evidenced by ever-growing HealthMarket departments featuring natural and organic products.