Downtown Iowa City has had an active business association since the turn of the 19th Century after the founding of Iowa City as the original state capitol in 1839. After more than a century of growth, the business association rebranded in 2012 as the Iowa City Downtown District by a successful petition to property owners to generate tax revenue through a Self Supported Municipal Improvement District (SSMID) to enhance Downtown. The ICDD is a 501(c) (6)nonprofit organization representing property owners and stakeholders in the Downtown and Northside Neighborhoods of Iowa City charged with overseeing the reinvestment of these funds as they advance a mission to steward the area. The ICDD provides a leadership directive that advocates for the District mission and serves as a mechanism to more efficiently implement District-wide marketing, programs, events, and projects that support vitality for the benefit of all the businesses within it, the University of Iowa, community members, and the region at large. Since its inception, the Downtown District continues to forge an exciting and deliberate path forward towards cultural vibrancy, resiliency, and sustainability.