ImpactCR is hosting a leadership luncheon with Gazette publisher Tim McDougall at the Gazette building from Noon to 1 p.m. on Thursday, December 2, 2010. Anyone who would like to attend can bring their own lunch.
McDougall 's presentation "Marketers, Used Car Salesmen, Clowns, and Liars" will address the definition of ‘marketer’ and how that definition impacts the marketing process of an organization. McDougall will answer these questions: Is there a correct definition? Does your definition of marketing match the definition perceived by your organization? Or your CEO? Are you missing opportunities due to too narrow a definition? Is your organization?
Tim McDougall is VP of Products for SourceMedia Group and Publisher of The Gazette. Tim has spent over 20 years in multiple arcane marketing disciplines, including packaged goods, sports marketing, agency management, new product development, retail marketing, and media. His work with other companies includes Miller Brewing Company, the Houston Rockets, the New Orleans Hornets, GSD&M Advertising, and the P. F. Chang’s China Bistro Inc. restaurant group. He has been called a marketer,
used car salesman, clown, liar and numerous other names.
