Build Marketing Materials for Government Contracting! Free Workshop from Iowa State University

Date: 12/13/2013
Time: 9:00 AM TO 10:30 AM

Iowa State University Extension and Outreach
383 Collins Road NE, Suite 201
Cedar Rapids, Iowa 52302

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Event Description: Who Should Attend Any company that would like to develop a capability statement and understand its importance in marketing their business. Discover •How to develop your company’s unique Value Proposition for Specific Partnerships •How capabilities statements are used effectively with potential customers, at tradeshows, and as part of your website •How a well-drafted capabilities statement can provide customers with the necessary information to quickly connect their need for your company’s products or services Why Attend? •Learn how to develop a concise message and relevant information tailored to target customers’ needs. •Learn how to develop an effective marketing tool used to connect to your target market and separate your products/services from the competition. •Learn how to develop a template that can be revised in 15 minutes to reach a new target customer. •Learn how to use capabilities statements with government agencies, prime contractors, and potential partners. This event is provided at no charge to Iowa businesses, but preregistration is required. For more information on the workshop or to register, email jafagle@iastate.edu


Directions:
Iowa State University Extension and Outreach Linn County Extension Office 383 Collins Road NE, Suite 201

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